We began as Onemobi in 2010 — one of us in Canada, one in the US, and one in Australia.

Our first product was mobile‑ready websites that only appeared when the user was on a phone.

At the time, almost no one else was thinking that way.

It worked, and we eventually adapted it to look acceptable on big screens too.

Yay us! That and a cheese sandwich and you have a cheese sandwich.

Then the industry shifted to “responsive” everything, and like everyone else, we followed for a while.

Hamburger menus, stacked lines, all the usual trends.

It never felt right. It didn’t serve the viewer.

Today, over 90% of visitors are on phones. Big screens are background.

So we’re going back to what we always were.

Now, thinking back to an emergency plumber site we were asked to update before Covid, it gets clearer.

It was a wall of text explaining every service.

All they really needed was a big red call button. In an emergency, people only need to know you’re local and how to reach you.

The rest can sit behind a dropdown for AI and search engines — just like this one.

Bottom line: every situation is different.

The key is simple common sense.

For a website to pay its way, it has to work properly for the user.

Larry